C3MS

What is digital signage?

Digital signage is described in many ways. You may have heard it called: Captive Audience Networks, Corporate Communications Networks, Digital-Out-of-Home Media, Digital Posters, Dynamic Digital Signage, Electronic Billboards, Electronic Posters, Employee TV, Narrowcasting or Retail TV. Many in-the-know, define digital signage as the use of electronic displays, singly or as part of a network, to deliver rapidly updated, highly-targeted, location-specific advertising, merchandising, or promotions to a niche audience in an out-of-the-home environment.

We prefer to define it as a powerful and effective medium for effectively communicating a specific message to a target audience at different places and in different ways.

Studies consistently show that more than 70% of buying decisions are made at the point-of-sale. Digital signage can deliver your message and influence consumers as they make buying decisions.

How does it work?

Most experts see digital signage as a network of computing devices, electronic display screens, TCP/IP, servers, sending and receiving files, bits and bytes; a terrific tangle of technology talking to itself across time and space.

We like to view it as a powerful and effective communication tool. Much like a private television_network… but one that gives you complete control over messaging, placement, target audience, and programming. Best of all your message can appear at a place and time where competitors aren't saying anything at all!

How do we build one for you?

Digital signage is still emerging as an industry and constant advances in technology means new features and functionality are constantly becoming available. For this reason, c3ms has chosen to take a neutral position with respect to technology. By keeping up to date on current offerings from leading hardware and software companies we are in a position to integrate the most appropriate solution for every new project.

Our approach.

We believe every project must begin with a small scale pilot program. A pilot allows the opportunity to verify the needs analysis assumptions and to test the install process, hardware / software, data collection and reporting, etc. It also allows time to analyze content, customer, employee and management reactions. At the end of the pilot timeframe a review is conducted to analyze data, compare successes vs. failures, and make changes / recommendations for large scale rollout.